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The Equity of Climbing, by Jonathan Hogue

“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.” After some relative climbing related accomplishments including a sponsorship with Evolv Sports, ambassador memberships with Friction Labs,...

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N3C Product Spotlight: Evolv Cruzer Series

Product Spotlight: Product: Evolv Cruzer Series Style: Approach Shoe Retail Price: $74.99 Profile: New trail running shoe last Upper: 100% Cotton canvas Lining: Microfiber Insole: Microfiber lined memory foam Midsole: Soft microporous EVA Outsole: TRAX® high friction...

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Lessons in Ethics, by Jonathan Hogue

"LESSONS IN ETHICS" After a short approach, we reach the boulder high among imposing rocks. Everything is how I remember it two days ago. My eyes are instantly drawn to the crux of the Bowling Pin. I’ve rehearsed the moves countless times in my dreams; I know...

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#GivingTuesday

– or, as you’ll likely see it written, #givingtuesday. It’s a concept that was conceived in 2012 to take the spending momentum of Black Friday and Cyber Monday and redirect it away from consumerism and toward worthy causes. Doing good obviously shouldn’t...

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N3C Turns Two!

  Grand Opening Celebration N3C first opened its doors to the public exactly two years ago today: October 21st, 2014. On that Tuesday evening, a great crowd turned out for our Grand Opening Celebration! We pulled out all the stops to show off...

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Celebrate Send-tember!

The nights are getting chilly, the sun is going down earlier each evening, and many leaves are starting (just starting!) to change color. It can only mean one thing: Send-tember is upon us! Why do we call it Send-tember? It’s because the cool, dry,...

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